The Body Shop Branded Entertainment

The Body Shop has over 700 natural beauty products sold at 2500 retail stores across America. However, the global manufacturer feels that they are not conveying their vision well to the consumers.

The chain hopes to change this in their upcoming advertisement campaign titled Natures Way to Beautiful. This campaign includes advertising on print, the internet and within stores.

Within the store, the campaign will involve displaying ads narrating stories behind products. One angle is the products natural ingredients.

Starting September 3, Facebook users will be able to access the Body Shop microsite for the Together and Fair campaign. The site encourages Body Shop consumers to share their experiences about the products.