Product Placement News

T-Mobile, the wireless network provider, plans to strengthen its partnership with the WNBA (Womans National Basketball Association). The company will be presenting the leagues MVP (Most Valuable Player) in the upcoming months.

T-Mobile has been the telecom partner of the WNBA, as well as the NBA, since 2005. For the NBA, T-mobile has been presenting the NBA rookie of the month and rookie of the year award for the past two years.

For the WNBA, the advertising package for T-mobile includes TV spots, internet and a sweepstakes promo, where the winner gets a courtside seat to the WNBA finals.

Last year, Seattle Storm forward Lauren Jackson won the WNBA MVP award. She is also included in this years list of candidates, together with Lindsay Whalen, Candice Parker, Lisa Leslie and others.