Oral-B takes their tooth brush to the catwalk.
Proctor and Gamble owner of Oral-B, has signed endorsement contracts with numerous models for the upcoming New York Fashion Week. In this gala event, models dressed in their PJs will strut their stuff on the cat walk while flaunting their new Oral-B Pulsonic tooth brush.
The Oral-B Pulsonic tooth brush is being marketed as, not just functional, but also fashionable and trendy.
Michael Maloney (from Extreme Makeover) says it will create the ultimate fashionistas bathroom. Maloney is one of the spokespersons of the product.
Last year, P&G spent over $100 for advertising Oral-B. Through May 2008, P&G has already spent $14 million for advertising.