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Sony Branded Entertainment

Crackle.com the Sony Pictures web content hub has recently released a branded entertainment feature which integrates branded entertainment in many details.

While Crackle.com is known for bringing sitcoms to internet users, the network veers away from this theme by releasing a dramatic thriller titled Coma. The show has an exceptional cast that features the likes of George Hamilton and Michael Madsen.

According to Media Week, one of the brands that will appear is Sony Electronics with their new line of VAIO PCs. On a side note, Sony Electronics will also have product appearances in the upcoming Bond film: Quantum of Solace. Apart from that, the series is being shot with Sony High-Definition cameras.

Coma began web syndication in August 20.

In addition to being broadcasted at Crackle, the first seven episodes are also downloadable on Hulu, YouTube, AOL and some mobile advertising networks.

 

 

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