The web series
The Bannen Way has attracted investments from brands:
Jaguar,
Ray Ban,
Prada and
Apple.
Targeted at the male audience (Ages 18-34), this sexy, fast-paced web series integrates product placement in numerous details,
Neal Bannen, the main character, drives a Jaguar XF. He also calls using an i-phone and uses a pair of Ray Bans for UV protection and style
Madison, Bannens love interest, sports Prada glasses
These brands are no stranger to product placement approaches.
In 2006, Jaguar handed Italian-elite-NY resident Nico Bossi a free car in hopes that he would integrate the car into his lifestyle. Last February, John Stewart integrated an i-phone into his skit for hosting the Oscars. Ray Ban has appeared in numerous films and the same can be said about Prada.
In an interview with Jesse Warren Co-creator and director, he mentioned that he is excited to have these major brands as part of our series from the inception. It's a win-win situation for everyone; we get to play with the cool new toys, while brands benefit from both product placement and sponsorship.
