Heineken Product Placement
Heineken the famous beer maker has chosen a new face for the company. The newest Bond girl Olga Kurylenko (from Quantum of Solace) is set to shoot a new series of commercials for the company. The Ukrainian-born actress will be the new face of
Europe s largest brewery Heineken is sold in over 170 countries.
In a related report by AdWeek, the Dutch beer company said that they will strengthen their partnership with Bond. In the previous advertisements, Heineken ads featured the Bond girl Eva Green (Vesper in Casino Royale). Heineken executives mentioned that they will use film scenes and sets from the upcoming Bond movie for advertisements.
Apart from its partnership with Bond, Heineken also has had many previous product placements in other films. Some of the most notable ones are Eight Below, Madeas Family Reunion, The Departed and V for Vendetta.