Sting Product Placement

No money exchanged hands, but Sting’s shave before his final song at Madison Square Garden has put John Allan and his ‘grooming clubs’ on the map.

As Sting sits in a barber chair, two women begin shaving his beard while a third manicured on his nails.  The whole setup (including the women) were from John Allan, a men’s grooming club with locations in New York and Chicago.

The event was an effective way for the company to get the message across that its product worked under even the most stressful of conditions, said the founder.

According to Billboard, the Police were introduced to the John Allan service by Charlie Hernandez, the acts tour production manager.