As ads rates have dropped due to the writer's strike, massive integration deals are expected in order for the Networks to improve their bottom line.

According to TargetCast tcm, the cost of a primetime spot in the first quarter was 12% lower than last year.

With most scripted shows gone in January, February and March, ad rates were cut as ratings went down.

Here are the rates for a 30-second ad in primetime with percentage change from last year:

• NBC (GE): $77,893, down 24.7%
• CBS (CBS): $112,641, down 11.9%
• ABC (DIS): $122,509, down 9.5%
• Fox (NWS): $237,237, down 9.2%

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