In the world of the Product Placement expert - the goal is to get brands integrated with Entertainment properties.  On the production side, 'clearances' or approval from brands for being in a shot is a major issue.

American Apparel's Snafu - no clearance from Mr. Allen.

Last May, they used an image of Woody Allen from a film on billboards in New York and Hollywood without his permission.  

He is seeking $10,000,000.

A copy of the filing can be downloaded here.

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