Nielsen Product Placement Service reported an overall 13% increase in the number of product placement occurrences in prime-time broadcast network programming for 2007. The Top 10 programs featured 25,950 occurrences in 2007, compared with 22,553 occurrences in 2006. "American Idol," with 4,349 occurrences, was the #1 show in terms of the number of product placements in 2007; the show held the same position in 2006, when it aired 4,086 brand occurrences.
The Top 10 featured brands on prime-time broadcast network television for 2007 accounted for 11,666 occurrences; in comparison, the top ten brands accounted for 10,320 occurrences in 2006. Coca-Cola, primarily through its association with "American Idol," was the top brand in both 2206 and 2007, with 3,174 occurrences in the last year. 24 Hour Fitness Centers (1,931 occurrences) and Chef Revival Apparel (1,257 occurrences) round out the top three brands on Broadcast television in 2007.
Nielsen Product Placement Service reports an overall decrease of 9% in the number of product placement occurrences in prime-time cable network programming for 2007, based on the cable programs tracked on A&E, Bravo, HGTV, MTV, and TLC. The Top 10 programs featured 163,737 occurrences for 2007 -- compared with 206,054 occurrences for 2006. "American Chopper," which premiered on TLC in January 2007, was the #1 cable network show in terms of the number of product placements, with 52,503 occurrences. "Miami Ink" (TLC, 20,594 occurrences) and "Dog the Bounty Hunter" (A&E, 19,179 occurrences) held the second and third positions, respectively.
The Top 10 featured brands on prime-time cable network television for 2007 accounted for 43,475 occurrences -- a decrease from 53,530 in 2006. Three apparel categories made the top 10: Orange County Chopper Apparel (the top brand overall with 9,772 occurrences), Nike Apparel (3,002 occurrences), and DeVille (2,557 occurrences).
