Product Placement On Its Way to Xbox

With 18 million viewers/owners worldwide, the Xbox 360 and the Xbox Live Marketplace are now the size of network and as reported today in the NY Times Microsoft has reached a deal to produce original shows for distribution exclusively on the Xbox 360 console.

The deal, which is the ‘first of many’ was reached with talent manager Peter Safran to produce original shows for distribution exclusively on the Xbox 360 console, some as paid downloads others ad supported.

The first shows are expected to be available to viewers by the fall.

Details as reported:

• The first shows will be scripted and less than 10 minutes in length
• Focus will be on horror, sci-fi and comedy.
• Xbox 360 audience – ages of 14 to 34, primarily male. 

The Xbox 360 and the Xbox Live Marketplace are the 2nd most popular video download combination after Apple’s iPod and iTunes.