NBC Cash Cow Celeb Apprentice Delivers

This week’s 2-hour finale of Trump’s Celebrity Apprentice delivered 12.1 million viewers, the largest audience for Trump since Dec. 15, 2005.

Silverman and NBC have ordered up 2 cycles of the show, with production to start in September and air in January 2009.

How important were these numbers to NBC?

Trump’s finale provided NBC with its highest 18 – 49 rating in six months. Most important – this was NBC’s biggest audience for a non-sports telecast in the time slot in more than 16 months!