Australia Internet Time Surpasses TV Watching

As a sign of what is to come throughout the World, Internet use in Australia surpassed TV watching for the first time by approximately 30 minutes each week (13.7 hours for Internet vs. 13.3 hours for Television).  This news comes from , Nielsen Onlines 10th Australian Internet and Technology Report.

Internet Penetration
Australian internet participation (80%) has also reached saturation levels, Nielsen said, increasing just 1% in the past year. (global penetration is 20%):

• Broadband connections are now found in 84% of Australian internet users homes. (up 10 points in 12 months and up 30 points in two years).
• Broadband technology penetration will grow to 90% by the end of 2008.
• Most Australian internet users have home access (92%) and one-third (34%) access the internet from work.

Media Consumption

• Australians are awake for around 112 hours per week, and they spend on average 84.4 hours per week across a range of media and leisure activities, up from 71.4 hours in the previous 12 months.
• Men spend 2.5 more hours per week online and 1.5 more hours watching television than women.
• Women spend about an hour more per week reading and 1.6 hours more listening to the radio online.
• Cross-media consumption is on the rise:
  • More than half (58%) of Australians internet users said they have watched TV while online.
  • 48% of respondents have used the internet while listening to the radio.