CBS to launch originals

With a tanking economy, CBS exploring the possibilities of more Web originals to bring in extra revenue. The network is looking at the brand integration?a formula that has proven to ...

maniaTV branded entertainment

Online video hub maniaTV has released ?BarBeQuay??an online comedy show and talk show that takes [lace at a party thrown by the show?s host. Guests answer questions through improv and ...

t5m launches content studio for branded entertainment

This week, t5m launched a content studio dedicated to branded entertainment. Its divisions include a syndication network and a sponsorship agency. Its London-based content studio co-produces interview-based, factual entertainment content ...

World Of Warcraft Reaches TV Network Size

Blizzard Entertainment, Inc. today announced that World of Warcraft?, its award-winning subscription-based massively multiplayer online role-playing game, is now played by more than 11.5 million subscribers worldwide. This new high ...

Valkyrie – The Truth Behind The Eye Patch

Somewhere towards the end of Valkyrie, the new film about the 1944 assassination attempt against Adolf Hitler, I found myself momentarily believing that the German conspirators might just pull it ...

Purina Branded Entertainment

The new film ?Marley & Me,? a film about a dog that opens on Christmas day, is the first major branded entertainment venture of Purina. The movie comes from 20th ...

Fox teams up with WorldLink to create the Marketplace

Fox has expanded its advertising options by partnering with WorldLink?an advertising sales company that is now tasked to handle Fox?s Saturday morning infomercial block. The two-hour slot titled ?Weekend Marketplace? ...

Four Christmases product placement

Warner Bros. is making its way to the holidays with a new romantic comedy with Vince Vaughn and Reese Witherspoon in ?Four Christmases.? The comedic sequences also allow for a ...

Fox Stations get Closer in 2010

TNT?s ?The Closer? will go to weekend syndication on Fox Television Station in the fall of 2010, Warner Bros. Domestic Television Distribution and Fox announced today. The series stars Kyra ...

Survivor Tops iTVXs Featured Product Placements of the Week

With a Q-Ratio? of 4.9758, "Survivor: Gabon's" integration of Sprint tops iTVX's Featured Product Placements of the Week from November 29th through December 5th. "Extreme Makeover" and "The Office" are also featured on ...
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