November 2008 Archive

Top Chef Product Placements

In a recent article from RealityWanted.com, correspondent Arthur Perkins made a shortlist of product placements during the third episode of the on going show ?Top Chef,? which is currently in ...

Sony unveils webisodes for Crackle

Sony?s Crackle.com has unveiled its next set of Web originals, which will begin streaming next week. The 13-week season will feature newbies and oldies, including the online talk show, ?Anytime ...

Fox goes airborne

Fox has recently signed a deal that allows them to provide content for Airline TV. Beginning November, passengers on Continental, Frontier, and JetBlue will be watching a five-minute spot of Fox ...

The Hyundai Genesis gets Leverage from TNT

Hyundai has signed a deal with TNT to create a new original show titled ?Leverage.? Throughout the 13-week run, the Hyundai Genesis will be integrated in the plot of some ...

David Cook promotes American Idol

For the first time, renowned TV show ?American Idol? is using the reigning ?Idol? to promote the show. A new promotional spot for the show, headlined by David Cook, is ...

Google enhances search technology for TV ad platform

In a recent statement, Google said it is instituting a new search technology for Google TV Ads?this lets advertisers make their ad spots more targeted and precise. Google TV Ads, as ...

CNN Heroes gets major sponsors

CNN has re-signed some of its major sponsors to back its multiplatform initiative ?CNN Heroes,? the sponsors include Johnson & Johnson, Zurich, Proctor & Gamble, and Subaru. CNN Heroes will ...

The NFL asks you

The National Football League (NFL) is kicking-off a new campaign to vote on which Super Bowl ad will be aired on television. The spot directs viewers to the NFL Web ...

Adidas Originals boast a celebrity cast for TV

For Adidas? 60th anniversary, the apparel maker is throwing a party, and the center piece will be Adidas Originals. The German apparel manufacturer will be celebrating its lifestyle brand with ...

Hulu to release YOU CHOOSE ad content

According to Hulu statistics, 88% of online viewers choose to watch a two-minute ad before watching the actual content. With this compelling research, Hulu is planning to release YOU CHOOSE?an ...

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News Updates

Have You Read

Code of practice for product placements on Irish TV

The Broadcasting Authority of Ireland (BAI) is ...

British viewers welcome product placement to television

Six out of 10 British television viewers ...

Evolve Media Launches Branded Entertainment Unit, Springboard Studios, for Original Video Creation and Distribution

[Business Wire] -- Evolve Media, a unique ...

LiceGuard gets product placement in The Switch

RR Health Technologies? LiceGuard products have a ...

Honda product placement on Mad Men

Once again, Mad Men featured a well-placed ...

Cigarette product placement is now online

Cigarette companies are now using the internet ...