Forbes Luring Brands Online With Guarantees

Calling it the "Total Guarantee initiative", Forbes.com is offering a guarantee - any brand that spends $1 million over 90 days will be able to specify how many people they want ...

NBC Sees Value In Web Streaming

It took the Olympics to convince NBC that the Internet and web streaming is here to stay.  The magic number was 12 - as in 12 million hours of video.  ...

Blackberry Looking To Be More Lifestyle With MLB Sponsorship

Turner Sports has recently signed a deal with Blackberry, which makes the wireless handheld phone distributor the official presenting sponsor of TBS? coverage of Major League Baseball American and National ...

MovieTickets invests in Branded Entertainment

Movietickets.com, in conjunction with Connection III Entertainment, has agreed to sponsor Made in Hollywood, a weekly TV entertainment news magazine show. Each episode will feature exclusive celebrity interviews, behind-the-scenes coverage ...

Hostess Cupcakes Cross Promotes for Hulk DVD Release

Interstate Bakeries-owned Hostess is supporting the DVD release of Universal Studio?s The Incredible Hulk with a Halloween sweepstakes promo.  According to Brandweek, Hostess will be giving a million dollars to ...

Brand attitudes improve when paired with a favorable endorser

  According to a study performed by ScienceDaily, a consumer?s fondness for an artist?s music is directly proportional to the consumer?s fondness for the products placed in the artist?s music/music video. ...

SlingBox Teams With ACIS

American Collegiate Intramural Sports (ACIS) has signed a deal with SlingBox (a division of Sling Media) to become the title sponsor of the 2008 ACIS football program. The program will ...

Pondering Product Placement and the MLB Playoffs

iTVX.com --- It?ll be interesting to see how Fox tops last year?s telecast of the MLB Playoffs - in terms of ratings and product placement. Focusing on the latter, last year provided ...

Product Placement Fall Out

Fall Out Boy?s Pete Wentz is coming out against product placement after unexpected integration in his band?s new video ?I Don?t Care.? Supposedly, a new model of Nokia phones were featured in a ...

MTV Brands With More Sex Starting Tonight

MTV will soon be airing the networks latest reality show Sex With Mom and Dad, which will be hosted by relationship expert Dr. Drew Pinsky.  In every half-hour episode, Pinsky ...
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