Discovery Kids Channel has partnered with Albertson's, part of Supervalue (NYSE:SVU) for the Good-to-Grow initiative, which encourages kids to make healthy food choices.
The Albertson's in-store promotion runs all this month and features Paz, the animated penguin, and his pals on displays, in-store radio, and an activity booklet at upwards of 1320 Albertson's stores.
About 292 stores will offer produce sampling events, while Discovery Kids will distribute Ready Set Learn DVD samplers.
Albertsons was purchased by an investor group led by Supervalu (SVU) for $9.7 billion in cash and stock. As of February 24, 2007, the Company conducted its retail operations through 2,478 stores, including 858 licensed limited assortment stores.