Sony and Nielsen Team Up

Published on July 5, 2007 by PPN Staff · No Comments

The Sony Computer Entertainment America Inc (SCEA) will team up with Nielsen to offer a new research tool for measuring the efficiency of game network advertising in North America.

This tool will be released later this year and uses data obtained from both Sony and Nielsen to determine the CPMs of the Playstation3 and the Playstation network that are more factual.