Internet Product Placement

I’ve just added a new category — ‘Internet Product Placement’. As this field continues to grow, brands will continue to look for new places where they can get a great number of impressions at a decent price and the Internet certainly offers that … look @ these examples: Subservient Chicken, perhaps the year’s most prominent example, allows visitors to type orders to someone dressed in a chicken costume, who is seen obeying, as if on a live Webcam. The site, a promotion for the TenderCrisp chicken sandwich sold at Burger King, says little about Burger King or the sandwich, although there is a discreet link to the Burger King site. Alaska Airlines, which operates a parody site at www.skyhighairlines.com Best Buy, is creating specialty sites tied to particular campaigns, products and audiences. At one site, Best Buy depicts a fictional Slothmore Institute, which brags of “enabling greatness through sedentary living.” A note from the institute’s fictional founder, Dr. Harvey Funkel, explains. “Here at Slothmore we believe that everyone deserves to achieve one’s dreams and aspirations,” he says, “especially if one’s dream is to never achieve a thing.”