Fox TV Product Placement – Are We Jumping The Gun?

Hey – I am all for hype .. in fact, I’ve been known to dabble in it myself on occasion .. but this article about a new Fox Comeday has me in stiches: Fox has given the green light to an untitled comedy pilot that aims to weave extensive product integration into the story lines. It’s untitled — just got the green light and has a ton of placement … what makes this different from any other Fox program? Congrats to the producers Gluck and Brady