Branded Entertainment – A Trend to Watch

Ten Trends that are going to change our professional and personal lives From Peter Sealey today – 10 trends that are going to change your professional & personal lives — of course there is a mention of the decline of ad-supported TV, which means there is only 1 direction for brands to go …. Branded Entertainment. Here is Peter’s list: 1. Three Mega-Trends — bandwidth, the cost of storage and processing power Go there 2. Three Media Sub-Trends — media is becoming digital, personal, and controllable Go there 3. A revolution in the motion picture, television, and recorded music industries Go there 4. IPTV: Internet Protocol Television Go there 5. Performance based marketing Go there 6. The demise of ad-supported TV Go there 7. The rise of Voice Over Internet Protocol (VoIP) Go there 8. New and accurate ratings system Go there 9. Ad-ID and RFID Go there 10. A Marketing Renaissance Go there He brings up a very strong point for the increase in CGM (Consumer Generated Media). One statistic I was not aware of was the significant increase in Podcast listeners …. which according to the Pew Research & American Life Project, as of April 2005 there were six million podcast listeners.