Beiersdorf Inc. Appoints Carat as Agency of Record in US
Carat and Beiersdorf Inc. confirm Carat’s appointment as its new agency for media planning and buying services.
The appointment, announced today, is following a four month review process that select agencies including incumbent OMD took part in.
As its new agency of record, Carat, an Aegis Media Group company, will provide media strategy, planning an...
Apple product placement dominated 2009
Last year, the Apple brand dominated the product placement industry.
In the 44 films that topped the ...
Iris launches branded entertainment arm
Iris is set to launch its branded entertainment unit, which will focus on producing advertiser-funde...
Philips partners with DDB to produce branded content
Philips and DDB will launch a series of five short online films next April, following the partnershi...
Booyah shows the future of smartphone product placement
Real-time product placements can soon be generated through smartphone advertisements.
Booyah, a locat...
Beiersdorf Inc. Appoints Carat as Agency of Record in US
Carat and Beiersdorf Inc. confirm Carat’s appointment as its new agency for media planning and buyin...
Apple product placement dominated 2009
Last year, the Apple brand dominated the product placement industry.
In the 44 films that topped the ...
CDE launches music festival
Churchill Downs (CDI) and its newest subsidiary, Churchill Downs Entertainment Group (CDE), will lau...
Advergaming is the next big thing
More and more brand managers are exploring advergaming (in-game advertising) for added exposure and ...
Tasti D-Lite is now on Twitter and Foursquare
Tasti D-Lite is taking its offerings to the World Wide Web as it is now advertising on social networ...
SKYY Vodka partners with Sex and the City
There’s been a lot of buzz around the upcoming Sex and the City movie sequel, and brands and adverti...
Russia has tight guard on television product placements
Russia’s Federal Antimonopoly Service is focusing on product placement in movies broadcasted on tele...
