This week's 2-hour finale of Trump's Celebrity Apprentice delivered 12.1 million viewers, the largest audience for Trump since Dec. 15, 2005. Silverman and NBC have ordered up 2 cycles of the show, ...

San Antonio based Tomato company NatureSweet, has joined up with Disney for Spring campaign, according to Brandweek. The deal is to promote 'sweet' tomatoes called 'Cherubs' as a healthy snack for ...

As a sign of what is to come throughout the World, Internet use in Australia surpassed TV watching for the first time by approximately 30 minutes each week (13.7 hours for Internet vs. 13.3 hours for...

Zadby, Inc. announced that it has launched an online marketplace (www.zadby.com) where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative produc...

The Boston University School of Management will present a panel discussion on Branded Entertainment on Monday, March 31st at 4:30 PM in Room 412.  The title of the discussion is "Branded Entertai...

The best place a brand would ever want to be is right in front of the consumer when they are searching for something they sell.  That of course is the advantage of contextual advertising and the...

Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with...

Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers continue to shift budgets fro...