Carat and Beiersdorf Inc. confirm Carat’s appointment as its new agency for media planning and buying services.
The appointment, announced today, is following a four month review process that select agencies including incumbent OMD took part in.
As its new agency of record, Carat, an Aegis Media Group company, will provide media strategy, planning an...
Last year, the Apple brand dominated the product placement industry.
In the 44 films that topped the ...
Iris is set to launch its branded entertainment unit, which will focus on producing advertiser-funde...
Philips and DDB will launch a series of five short online films next April, following the partnershi...
Real-time product placements can soon be generated through smartphone advertisements.
Booyah, a locat...
Carat and Beiersdorf Inc. confirm Carat’s appointment as its new agency for media planning and buyin...
Last year, the Apple brand dominated the product placement industry.
In the 44 films that topped the ...
Churchill Downs (CDI) and its newest subsidiary, Churchill Downs Entertainment Group (CDE), will lau...
More and more brand managers are exploring advergaming (in-game advertising) for added exposure and ...
Tasti D-Lite is taking its offerings to the World Wide Web as it is now advertising on social networ...
There’s been a lot of buzz around the upcoming Sex and the City movie sequel, and brands and adverti...
Russia’s Federal Antimonopoly Service is focusing on product placement in movies broadcasted on tele...